KARPAT GRADUATE STUDENT SOCIETY OF KEMAL H. KARPAT CENTER FOR TURKISH STUDIES
presents
ASUDE AYDAGÜL, Department of Consumer Science, School of Human Ecology:
“Behind the Scenes: The Perceived Empowerment Journey of Turkish Housewives Using Digital Secondhand Marketplaces”
Friday, April 18, 2025, 1-2 PM US CT
In-person: Memorial Union, Check TITU
Zoom: https://uwmadison.zoom.us/j/91508590247?pwd=kzgmBDHv2377M4PbwNwu1nl9UkraaC.1
This engaging talk examines how everyday digital platforms are subtly transforming women’s positions, agency, and economic participation in contemporary Turkey. It offers a nuanced look into the experiences and self-perceptions of housewives as they navigate online spaces for selling items. Drawing from her dissertation research, Asude Aydagül will discuss the origin of this perceived empowerment journey, revealing how the meanings of the money earned are shaped through socio-cultural dynamics.
Asude Aydagül is a Consumer Insights Expert and a dissertator in the Consumer Behavior and Family Economics Program within the Department of Consumer Science at the School of Human Ecology. With nearly two decades of experience in market research, she specializes in qualitative methodologies—both traditional and innovative. Asude has contributed to numerous projects with leading market research firms in Turkey. Her doctoral research focuses on the lived experiences and perceived empowerment journeys of Turkish housewives using second-hand platforms to generate income. By examining the origin, process, and impact of this journey, her work offers a culturally grounded understanding of how digital platforms shape women’s economic and social positions in non-Western contexts.
About Karpat Talks: The Karpat Talks is a series of presentations designed to highlight the research of graduate students, scholars, and visiting academics in Turkish Studies. The talks aim to create a space for dialogue and knowledge exchange on topics ranging from Ottoman history to contemporary Turkish issues.
About K-GRADS Society: The Karpat Graduate Student Society (K-GRADS Society) is a platform for graduate students at UW-Madison to connect and share their research related to Turkish studies. It provides a supportive environment for networking, mentorship, and collaboration among emerging scholars in the field of Turkish and Ottoman history. K-GRADS Society organizes the Ottoman Turkish Reading Group and Karpat Talks. If you are interested in joining the K-GRADS Society, please fill out our sign-up form or send us an email: karpatgradsociety@gmail.com
Organized by the K-GRADS Society: https://karpatcenter.wisc.edu/about-us/karpat-graduate-student-society/
Sponsored by the Kemal H. Karpat Center for Turkish Studies, Department of History https://karpatcenter.wisc.edu/
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